Sales Email Templates That Convert: 10+ Proven Examples for B2B

Subject: [First Name], quick question about [Company Name]

Hi [First Name],

I've been following [Company Name] and noticed you've recently [company achievement, e.g., "expanded into the European market"].

I help [industry] companies [specific benefit, e.g., "reduce customer onboarding time by 60%"]. I thought this might be relevant as you scale.

Do you have 15 minutes next week to explore?

Best,
[Your Name]

Subject: Re: [Subject from previous email]

Hi [First Name],

Just following up on my earlier email regarding [topic]. I didn't want it to get lost in your inbox.

I've put together a quick 2-minute video that shows exactly how we helped [similar company] achieve [result]. You can watch it here: [link]

Let me know if this is interesting or if now isn't the right time.

Thanks,
[Your Name]

Subject: [First Name], can I show you [product] in 10 minutes?

Hi [First Name],

I'd love to show you how [product] helps [industry] teams [benefit]. A quick 10-minute demo should give you a good sense of whether it's worth exploring further.

Here's a link to schedule a time that works for you: [calendar link]

Alternatively, I can send over a 3-minute product video if that's more convenient.

Cheers,
[Your Name]

Subject: [First Name], saw this and thought of you

Hi [First Name],

I came across this article/video/podcast about [topic] and immediately thought of you and your work at [Company Name].

[Link to resource] | It has some great insights about [specific point]

Let me know what you think!

Best,
[Your Name]

Subject: Great connecting on LinkedIn, [First Name]!

Hi [First Name],

Thanks for connecting on LinkedIn. I noticed you're involved in [specific initiative/role] at [Company Name].

I've been working with companies in [industry] on [benefit]. Would be great to share some ideas when you have a moment.

Let me know if you're open to a quick chat.

Cheers,
[Your Name]

Subject: Great meeting you at [Event Name], [First Name]!

Hi [First Name],

It was a pleasure meeting you at [Event Name]. I enjoyed our conversation about [topic].

As promised, here are the resources we discussed:
• [Resource 1]
• [Resource 2]

I'd love to continue the conversation. Would next [day/time] work for a follow-up call?

Best,
[Your Name]

Subject: [First Name], I must have caught you at a bad time

Hi [First Name],

I've reached out a few times about [topic] and didn't hear back. I want to make sure I'm not being a nuisance.

If this isn't a good time, just reply "not now" and I'll stop. If you're open to exploring this, I've put together [specific resource, e.g., "a 1-page ROI calculator"] that might be helpful.

No pressure either way.

Best,
[Your Name]

Subject: Know anyone who might benefit, [First Name]?

Hi [First Name],

I really appreciated our recent conversation about [topic]. Working with you has been a pleasure.

I'm expanding into [new area] and wondered if you might know someone who could benefit from [product/service]. A warm introduction would mean the world.

Of course, no pressure at all!

Many thanks,
[Your Name]

Subject: [Company Name] case study: [Result] in [Timeframe]

Hi [First Name],

I thought you'd be interested in how [Client Company] achieved [specific result] in [timeframe] using [product/service].

Here's the case study: [link]

The most interesting part was how they [specific detail]. I'd be curious if similar challenges apply at [Company Name].

Let me know if you'd like to discuss.

Cheers,
[Your Name]

Subject: [First Name], last one from me on this

Hi [First Name],

This will be my last email on this topic. I don't want to clutter your inbox.

If you're ever interested in [what you offer] in the future, feel free to reach out. I'm always happy to chat.

Otherwise, I'll leave you alone. Thanks for your time!

Best,
[Your Name]